Wednesday, June 3, 2009

WSJ style

http://www.baltimoresun.com/sports/football/bal-sp.ravens03jun03,0,3559893.story

Here's the WSJ formula story I've selected. Good symmetry. Starts with how he's getting adjusted, ends with where he wants to go, why he wants to do well. Recap in the middle. Pretty straight forward stuff. I don't even like the Ravens, but this was a pretty good read. Hensley knows what he's talking about. It's basically a story of how Beck is becoming more accustomed to his surroundings. Ties back with a quote at the end, that's the key thing. Starts with Beck, finishes with Beck. If you don't have the same starting and ending point, it's just not WSJ style. This is, and it, to me, is a great example.

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