Summary vs. Feature leads

In a summary lead, it is what it says. You have all the information you need in the first paragraph, and if you were to stop reading the article, you'd already know what happened and what the story was about.

Feature leads are different. The goal here is to keep the reader reading. Give them something that they can relate to or find interesting. You can use the delay of imformation when appropriate. Asking a revelant question, when used in moderation, may also be key. You just need that hook in a feature. Keep the reader wanting more. Summarize later; don't give them everything at once.

Examples of these feature leads coming soon....